Step 12: Pricing
Pricing is the last step before your subscription This is the line buyers see on your card and profile, so clear pricing wins where vague pricing loses To be clear, this is the price you show clients — Oficio Claro never touches the money Buyers reach out and pay you directly
What buyers see first
Whatever you set becomes the headline figure on your search card and profile — “Cotización gratis” for a free-quote pill, “Desde $X MXN” for a per-job floor, “$X MXN/m²” for a unit rate, “$X MXN/mes” for a monthly contract It is the number that decides whether someone clicks at all, so make it honest and confident, not a placeholder
Pick One Pricing Model
You choose a single model for your profile Each works differently, so pick the one that matches how you actually quote a job
Free quote
Best for: work where every job is different and you need to see it first
No number at all — clients see “Cotización gratis” and contact you for a quote You can add an optional note explaining how you price
Examples: Carpentry, cancelería, gas installation, solar, gates, upholstery, architecture
Per job
Best for: a typical job you can put a floor under
One number, always shown as “Desde $X” — the lowest you would charge for a typical job Best for skills where the scope varies too much for a per-unit rate but you still know your starting point
Examples: Electrician, HVAC, locksmith, security cameras, moving/fletes, water tanks, pest control, debris removal
Unit rate
Most flexibleBest for: work you measure and charge by the unit
A rate per hora, m², ml (linear meter), visita, or pieza For m² and ml you also state whether the price is labor only or includes materials Optionally shown as a starting price with “Desde”
Examples: Bricklayer, painter, flooring, drywall, waterproofing (by m²), fencing/metalwork (by ml), plumber, gardener, cleaning (by hora)
Monthly contract
Best for: ongoing, recurring work
A monthly price plus how often you visit — semanal, quincenal, or mensual Optionally shown as a starting price with “Desde”
Examples: Pool maintenance, elevator maintenance, recurring home maintenance contracts
Important
For Unit rate and Monthly contract, you can also add an optional visit or diagnostic fee — and say whether it is deducted if the client hires you This shows only on your profile, never on your card, so it never crowds your headline price
Choosing the Right Model
Do not default to Free quote just because it feels safer A real number — even a “Desde” floor — earns more clicks than no number at all Reserve Free quote for work where the scope genuinely cannot be estimated without seeing the job
Payment Methods You Accept
Pick at least one — you can select several. This simply tells buyers how they can pay you when they hire you off the platform.
Best Practice
Unsure which model fits? Think about how you actually quote a real job today, then match it to the closest model above You can switch models later from your profile editor Prices are shown in MXN, so set your numbers for the Tijuana market
Common Mistakes
✕ Choosing Free quote for work that actually has a predictable floor — buyers skip past sellers with no number
✕ Setting a “Desde” price so low it does not survive contact with a real job — it should be a genuine floor, not bait
✕ Guessing at a price during setup and never revisiting it after launch