How Search Works on Oficio Claro
Understanding how buyers search for sellers is the most direct way to improve your visibility. This page explains exactly what happens when a buyer runs a search — and what you can do to appear in more of the right results.
The Search Flow
City is always applied first
Oficio Claro currently serves Tijuana. All searches are scoped to Tijuana sellers automatically.
Category filter
Every seller is under the same category — Construction & Home Services — so this step is automatic.
Skill filter
The buyer selects one or more specific skills — for example, "Electrician" or "Plumber."
Price filter
The buyer sets a minimum and maximum price range, compared against your listed price Free quote profiles have no price to compare, so this filter excludes them
Rating filter
The buyer sets a minimum star rating. If a buyer applies this filter, sellers with no reviews yet are excluded from that search — one more reason your first review matters.
Results
Only subscribed sellers who match all selected filters appear, ordered by their average rating. Either you match — or you are invisible to that search.
What You Control
Align your skills to what buyers search for
The skill list reflects buyer language. Choose skills buyers would type, not internal jargon you use to describe your work.
Make your service title searchable
When a buyer types a search from the home page, your title and description are matched against it. A clear title like "Residential Plumber in Tijuana" matches more naturally than "Water Systems Specialist."
Price competitively
Your listed price is what price filters compare against A Free quote profile has no number to filter on, so it is excluded whenever a buyer applies a price range
A complete profile converts better
Completeness does not boost your search ranking — but once a buyer finds you, a full profile (portfolio, FAQs, reviews) is what turns a visit into an inquiry.
What You Cannot Control
— Which city buyers select — all buyers see all Tijuana sellers
— Buyer rating filter choices — new sellers should compensate with a stronger overall profile
— Competitor profiles — focus on making yours the best version of itself
Important
If your skill is not in your selected 8, you are completely invisible to any buyer filtering by that skill — even if your title and description mention it multiple times. Skills are the most direct lever for search visibility.
Best Practice
Test your own search visibility: open Oficio Claro in an incognito browser, select your category, and apply the filters a buyer looking for you would use. If you do not appear, identify which filter is excluding you.
Frequently Asked Questions
My profile is live but I am getting no inquiries. What should I check?
First confirm your subscription is active Then check that your skills match common searches in your category, and verify your listed price is competitive Finally run the Quality Checklist — profile gaps reduce conversion even when search visibility is fine
Can I appear in more than one category?
No. Your profile is registered under one category. You appear in searches for that category only. Choose the one that represents your primary service.